Privacy Policy

Privacy Policy

This Privacy Policy explains how aquabossusa.com (referred to as the “Site,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make purchases from our Site.

1. Collecting Personal Information

When you visit aquabossusa.com, we gather various details about your device and how you interact with the Site, including information necessary to process your purchases. We also collect any information you provide when contacting us for customer support. Any data that can uniquely identify you (such as the details listed below) is considered “Personal Information.”

a. Device Information

  • Examples: Web browser version, IP address, time zone, cookie data, pages or products viewed, search queries, and general browsing behavior.
  • Purpose of Collection: To correctly load the Site for you and to analyze Site usage to optimize your browsing experience.
  • Source: Gathered automatically when you access our Site via cookies, log files, web beacons, tags, or pixels.
  • Disclosure (Business Purpose): Shared with our e-commerce provider, Shopify, for operational needs.

b. Order Information

  • Examples: Name, billing address, shipping address, payment information (credit card details), email address, and phone number.
  • Purpose of Collection: To fulfill our contract with you, process payments, arrange shipping, provide order confirmations, communicate with you, screen for fraud, and—when aligned with your preferences—offer promotions or product updates.
  • Source: Collected directly from you during checkout.
  • Disclosure (Business Purpose): Shared with Shopify to facilitate payment processing and order management.

c. Customer Support Information

  • Examples: Any personal details you provide when you reach out for assistance.
  • Purpose of Collection: To address your inquiries and support needs.
  • Source: Provided by you when contacting our support team.

2. Minors

This Site is not intended for individuals under 12 years of age. We do not knowingly collect or store personal information from children. If you are a parent or guardian and believe your child has shared personal data with us, please contact us at support@aquabossusa.com to request deletion.

3. Sharing Personal Information

We work with service providers to deliver our services and fulfill our agreements with you. For instance:

  • Shopify: We use Shopify to power our online store. You can learn more about how Shopify handles personal data here: https://www.shopify.com/legal/privacy.
  • Compliance with Laws: We may disclose your information if required by law, such as in response to a subpoena or similar legal request, or to safeguard our rights.

4. Behavioural Advertising

We use your personal information to offer targeted ads or marketing communications that might interest you. For example:

  • Google Analytics: We use Google Analytics to learn how customers interact with our Site. More about Google’s data practices: https://policies.google.com/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • Advertising Partners: We may share info on how you use the Site, what you purchase, and how you interact with our ads on other sites. This may involve cookies or similar technologies.

For details on how targeted advertising works, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt out of targeted advertising:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • Digital Advertising Alliance: http://optout.aboutads.info/

5. Using Personal Information

We use your personal data to:

  • Provide our services, including product offerings, payment processing, and shipping.
  • Keep you informed of new products, services, or promotions.

Lawful Basis (GDPR)

For visitors from the European Economic Area (EEA), we process your data under these bases:

  • Your consent;
  • Performance of our contract with you;
  • Compliance with legal obligations;
  • Protection of your vital interests;
  • Tasks carried out in the public interest;
  • Legitimate interests that do not override your fundamental rights and freedoms.

6. Retention

We keep your personal information for as long as needed to fulfill the purposes for which it was collected, unless you ask us to delete it. For information on your erasure rights, see “Your rights” below.

7. Automatic Decision-Making

If you live in the EEA, you can object to processing based solely on automated decision-making (including profiling) that significantly affects you legally or otherwise. We do not engage in fully automated decisions with significant impact using customer data.

Note: Shopify uses limited automated decision-making (e.g., short-term denylists for IP addresses with repeated failed transactions) to prevent fraud. These denylists don’t have a long-term or significant effect on users.

8. Your Rights

GDPR (EEA Residents)

  • You can request access to, correction of, or deletion of your personal information at any time.
  • You can also request we transfer your data to a new service.
  • To exercise these rights, please contact us at support@aquabossusa.com.
  • Your data is first processed in Ireland and then may be transferred internationally, including Canada and the U.S. For details, refer to Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA (California Residents)

  • You have the right to access, update, or delete personal information we hold about you.
  • You can also request we transfer your data to another provider.
  • To exercise these rights or designate an authorized agent, please contact us at support@aquabossusa.com.

9. Cookies

A cookie is a small file downloaded to your device when you visit our Site, improving your experience by remembering your actions and preferences. We use several types of cookies (functional, performance, advertising, and social media/content cookies) to enhance Site functionality and analyze usage.

Examples of Cookies We Use

  • Necessary Cookies for login sessions, navigation, and secure checkouts.
  • Analytics Cookies (_shopify_s, _shopify_fs, etc.) to track visits, marketing referrals, and overall site performance.

Cookies can be session-based (expire when you close your browser) or persistent (remain until they expire or are removed). You can manage or remove cookies via your browser’s settings, although doing so may affect Site functionality. For more on managing cookies, see: www.allaboutcookies.org.

10. Do Not Track

There isn’t a consistent industry standard for how websites respond to “Do Not Track” signals, so we do not alter our data collection when such a signal is detected.

11. What Do We Do With Your Information?

When you purchase from us, we collect personal details (e.g., name, address, email) to process your order. We also receive your IP address, which helps us understand your browser and operating system. With your permission, we may send you emails or text messages about new products, special offers, or other updates.

12. Changes

We may modify this Privacy Policy to reflect operational, legal, or regulatory changes. The updated policy will be posted on our Site with the revised “last updated” date. Please review it regularly to stay informed.

13. SMS Marketing Service

We value your privacy regarding our SMS marketing. We collect the information you share to send text notifications (including order and checkout reminders), marketing offers, and other transactional messages.

  • Our Site uses cookies to track cart abandonment, which may trigger reminders via SMS.
  • By consenting to aquabossusa’s text marketing at checkout or through subscription tools, you agree to receive recurring messages about orders, promotions, and other updates, even if your number is on a state or federal do-not-call list. Message frequency varies. Consent is not required for purchase.
  • If you wish to unsubscribe from text messages, reply “STOP” to any text we send or use the unsubscribe link (if provided). Alternative requests or keywords will not be recognized as valid opt-outs.
  • Standard message and data rates may apply.
  • We may change our short codes or phone numbers. You will be notified if this occurs, but we will not be liable for messages sent to numbers or codes we no longer use.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please reach out to us:

aquabossusa
301 Route 17, 800, Rutherford, NJ 07070, United States
(551) 304-7177 | EIN: 30-1366882
support@aquabossusa.com

Your use of the Site indicates that you have read, understood, and agreed to our Privacy Policy.

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